ÿþAdidas's performance has kept adidas black white on being higher compared with its rivals. In the third quarter of 2012, its turnover and profit increased dramatically. But due to the existing problem of Rebook Company, which was its subsidiary company in the United States, its ranking was just lower than the second biggest sports brand of Nike. Adidas Company cut the expected value of its turnover this year down. Because after the fraud case, it required to supply Rebook India company's restructuring with financial support.
Adidas expected that in the fourth quarter, it will fall into deficit.However, it was expected by Herbert Hainer who the president of the group that just like 2012, the company will adidas boost 350 set a record on its turnover and profit in the next year. On Thursday (November 8), Adidas group announced that from June to September this year, the group's surplus rose fourteen percent and reached to 344 million adidas boost black euros. There was an eleven percent increase on the turnover, which reached to 4.2 billion euros.
Puma group showed a quite strong dependence. So it has been completely affected by the debt crisis. In order to deal with the profit decline and the dim prospect, Puma group's management made the largest adjustment during the twenty years. This year, the profit of Adidas Company is likely to reach to 770 million euros to 785 million euros, adidas boost golf shoes and a record will be broken. Accordingly, the growth could reach to fifteen to seventeen percent.
Adidas group's earning has reached to 798 million euros in the first nine months. In the fourth quarter, Adidas group may have some losses. What is more, the expectation showed that Adidas group's turnover increase will be lower than ten percent during the whole year of 2012.Maintaining double-digit growth, where is Adidas' confidence?Colin Currie's strength originates from Adidas' large spread in China in 2011.
He asked: "around 1000 Adidas new stores were opened this year, but could we open so many stores next year? Another question is that how about Adidas new stores' earning capacity actually".Before then, China native sporting companies intensely demanded distributors to order as much goods as adidas boost men possible so as to keep outstanding achievements' continuous increase. After dealers got these products, the listed companies' income digit was very good-looking.
Colin Currie declared that Adidas has already absorbed experiences from the year of 2009, and at present, we affirm overstock levels with distributors every month, so if there are any unusual phenomena, we will support distributors implement promotional activities so as to let inventory drop into a rational standard. He said: "my distributors told me that our sales level surpassed other rivals, which signifies that our goods were undoubtedly bought by customers and not lying in the storage".