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Compared with the same period of last year's 3.273 billion Euros, in the first quarter of 2012, the group's sales income was increased 17%, adidas eu being reached 3.824 billion Euros.In the first quarter of 2012, the group's wholesale business was increased 10% owing to the double-digit growth of Adidas brand sales income. Being pushed forward by 9% increase of the comparable-store's sales income, its retail business has been grown 16% compared with the previous year's.
We have been working hard to maintain the inventory in a lower level within the circle. The market could be purified, therefore we will launch out a lot of innovative products and brand adidas flip flops mens activities and we'll continue to inspire all our consumers and cooperative partners".According to the constant exchange rate to calculate, the sales revenue in the Greater China region was grown 26%, reaching 385 million Euros.
In the previous two years, our business had been growing steadily, at the same time, the distribution link's quality was rigidly regulated and the shop's quantity, varieties and sites were upgraded, consequently we have gained the present position. In addition, we have also improved the products' series, brand marketing, and visual display in order to adapt to the Chinese consumers' increasingly complex and mature requirements".